Client: One Percent Collective

Collaborators: Natasha Vermeulen (design and illustration)

One of my reasons for loving the One Percent Collective as a charity is that it makes it easy to be a hero, at least on a small scale. I wanted to find a way of explaining that, and exploring the fact that all of us humans are innately generous.

So with the help of a talented illustrator and a bastardised understanding of Joseph Campbell's hero's journey and Carl Jung's mythic archetypes, I created the Generosity Journey, a feature in One Percent Collective’s Generosity Journal.