Hi, I’m Mark.

I’m an independent Creative Director and Copywriter based in Tāmaki Makaurau. I work with design and advertising agencies, business clients and community organisations. Before anything else, I’m a problem solver, joining dots and seeing beyond the usual spectrum of solutions to see a new approach.

I've been in the creative industry for over 20 years. In that time, I’ve learned two vitally important lessons. First, that the creative industry has become fragmented and disrupted by changes in technologies, attitudes, and approaches. And second, that I’m better at rolling with change, navigating whitewater and learning on my feet, fast, than I ever thought possible. I've led an incredible range of projects, and gotten my head around some incredibly complex clients in almost every imaginable business.

I also want to change the world. Not in a huge way, but maybe just with one conversation, one idea, or one generous act at a time. Ask me about it some time; it’s my favourite thing to talk about.

I've never claimed rockstar status or racked up showy awards, because I've built my career out of being the reliable, rock solid go-to guy who gets clients, delivers effective work, collaborates well, and is generally a pretty nice person to have around. I've had stints leading the creative work on some of the biggest brands in New Zealand including Vodafone, Air New Zealand, Westpac, New World, Tower Insurance, Genesis Energy and Spark Digital. Along the way, I've  learnt a hell of a lot about this ever-changing business and how we make brands mean enough to people that they'll click, call, share, buy or believe.