Client: One Percent Collective

Agency: Goodfolk

In 2014 I had an idea. "What if," I thought, "I made a little magazine with profiles of people doing good things in the world, beyond their day job?"

Then about a month after that thought, I met a man named Pat, a Scots-Kiwi ball of inspiration who founded the One Percent Collective. "What if", said Pat, "we made a little magazine with profiles of people doing good things in the world, beyond their day job?"

My idea was pure coincidence, but an opportunity found a willing collaborator who had a design studio of people with generous spirits, and The Generosity Journal was born.

It's a project close to my heart though, for the most part, I was more a guiding hand and a sounding board. If it sparked just one generous thought in someone out there, I've done something good in the world.

Issue One of The Generosity Journal was a finalist at the BEST Awards 2015.