100 Years 100 Stories
Client: Babich Wines
Agency: Goodfolk
Collaborators: Simon Clark (photography)
This project was a fascinating journey down a West Auckland Croatian rabbit hole. The Babich family have been making wine for 100 years, so we figured they must have 100 stories to tell. I went West and got lost in their stories, rummaging around the winery for artefacts, and pulling together the most interesting stories they'd let us tell.
I got to taste wine with the most experienced winemakers in the country. I got to hold an Austro-Hungarian passport that's over a century old. I got to meet an Italian water pump called Henry. And I got to understand what it truly means to have a family legacy.