Client: Spark Digital

Agency: Goodfolk

When Spark Digital wanted to launch a new online store for business apps, we wanted to find a way of reminding people how the apps could help them avoid the bad things that can happen at work. So we dug into the little IT dramas that we've all faced - the presentation we forgot to save, the file we deleted, the security breach we inadvertently caused - to create some human moments for a technical world.

On a tight budget, we turned around a simple, funny, engaging campaign that pushed the right buttons and helped deliver a successful launch.