Client: Callaghan Innovation

This was a pretty unusual but rewarding project for me. Working with Callaghan Innovation, I helped develop an online resource for product-led businesses, drawing on the experiences — positive and negative — of some of the most successful business people, founders, designers and advisors in Aotearoa.

The challenges a business can face were broken down into categories and within each category, we created questions and resource lists for finding answers.

Each business leader’s interview — most about an hour long — was cut down into small, digestible bites of earned experience.

You can explore the content here: Product360 (NB: Previously a stand alone site, it has now been migrated inside the Callaghan Innovation parent site).

There was a huge amount of work behind this, but the most exciting part was to design the interview questions and then work with our interviewees to get the most helpful, succinct answers.

In two days of studio shooting, with over a dozen incredible brains in front of the camera answering my questions, I learned a heck of a lot.