The funny thing about big companies is that they're all made of the same thing. People. And when you go out and meet those people, and find out what they do and why they do it, those big companies don't seem so big anymore.
In Genesis Energy's case, there's a great bunch of people up and down the country who get up every day and make sure we get our hot shower, our cup of tea, and all the other things we take for granted daily. So this ad was all about drawing that line which connects them to their customers, and rendering a massive energy company at a more human scale.
The 60 second brand commercial was a finalist in three categories at the 2014 AXIS Awards.