Westpac
This was the first time I truly understood what it means to be a creative director. The idea wasn't mine but I straightaway saw its potential, so I presented it, championed it, and pulled out all the stops to make sure it would happen.
It had a huge emotional impact on Westpac staff who experienced it first hand outside their building, and it made it onto the 6pm news and to various current affairs websites. Its beauty was in its restraint; a simple gesture to show that on Anzac Day, we remember.