This was a pretty unusual but rewarding project for me. Working with Callaghan Innovation, I helped develop an online resource for product-led businesses, drawing on the experiences — positive and negative — of some of the most successful business people, founders, designers and advisors in Aotearoa.
You can explore the site here: Product360
There was a huge amount of work behind this, but the most exciting part was to design the interview questions and then work with our interviewees to get the most helpful, succinct answers.
In two days of studio shooting, with over a dozen incredible brains in front of the camera answering my questions, I learned a heck of a lot.