The single best day in my professional life was when I got this signed off for Westpac's 150th birthday. Not the TVC - which I love - but the idea: giving 150 newborn babies a financial head start in life.
One day, thanks to this campaign, at least one kid who should never have had a chance in life is going to fly higher than their parents could ever have dreamed. Hopefully more than one. Maybe the whole 150 of them. But even if it's just one, I'll be very, very happy.
The Westpac Gen W campaign utilised much more than just TV. Centred around Facebook, it drew together a remarkably enthusiastic online community of families eager to give their kids the right start in life. In branches, it was used to start conversations about financial literacy and being better with money. And within Westpac it had a huge positive impact too, playing a central part in the bank's internal 150 year celebrations.