New World
Professionally speaking, I'm pretty good at playing with others and sharing my bat and ball. In this case, we were making a TVC to celebrate New World's commitment to sport at all levels, but needed to keep it in the same family as the brand work Colenso BBDO had done for the client, and get their seal of approval.
It's just one of a number of projects where I've been called on to be part of an interagency team; it happened a lot on Westpac and Vodafone too. I've always been happy to play my part.