Air New Zealand
So, one time I had this crazy dream. I was locked in a fake plane for two days with 80s exercise legend Richard Simmons; a rather awkward Paul Henry; that Kiwi guy who doesn't sound like a Kiwi from The Amazing Race; and a bunch of terrifyingly happy Les Mills instructors.
And then I realised it wasn't a dream, because over 3 million people around the world had seen it too.
The primary component of the campaign was an inflight safety video, but this was targeted at YouTube audiences as much as the passengers on Air New Zealand’s planes. PR and online seeding were used to spread our content as far as possible into key overseas markets.
Fit to Fly won Gold at the 2011 RSVP Awards.