My name's Mark Easterbrook, and in my career I've been called a copywriter. Or a creative director. Or a content collaborator (actually, I made that one up). Personally, I prefer to call myself a problem solver. The client has a communications problem or challenge; I help solve it with well strung together words and surprising ideas. I've worked in advertising, and in the brand and design world. They overlap, yes, but they also require different ways of thinking.
I've been in this industry 15 years. Lately, I’ve learned two vitally important lessons. First, that the creative industry has never been more fragmented and more disrupted by changes in technologies, attitudes, and approaches. And second, that I’m better at rolling with change, navigating whitewater and learning on my feet, fast, than I ever thought possible. I've led an incredible range of projects, and gotten my head around some incredibly complex clients in every imaginable business (well, maybe not EVERY, but pretty close).
I’ve also discovered that I want to change the world. Not in a huge way, but maybe just with one conversation, one idea, or one generous act at a time. Ask me about it some time; it’s my favourite thing to talk about.
I've never claimed rockstar status or racked up showy awards, because I've built my career out of being the reliable, rock solid go-to guy who gets clients, delivers effective work, collaborates well, and is generally a pretty nice person to have around. I've had stints leading the creative work on some of the biggest brands in New Zealand including Vodafone, Air New Zealand, Westpac, New World, Tower Insurance, Genesis Energy and Spark Digital. Along the way, I've learnt a hell of a lot about this ever-changing business and how we make brands mean enough to people that they'll click, call, share, buy or believe.
On this site, I've collected a whole lot of my favourite work. I've chosen this work because it's easy to digest (except maybe Richard Simmons, who gives a few folks heartburn). But it barely scratches the surface of what I've done across all media. Think of it as the entrée to a hearty discussion about what else I can do. In particular, what I can do for you.