Pitch document or concept presentations aren't usually something you put in your portfolio, but this one was something worth showing off. It came out of a particularly fruitful partnership I had with an amazing art director. You can watch the TVC, but they real magic is below that.
To sell our concept to the client, we created a hardbound picture book laying out in careful, evocative detail the story we wanted to tell. The care we had taken to paint a compelling picture of what their brand could be was like nothing they'd ever been presented. They were sold.